Yet to Be Proven
The willingness of Baby Boomers to change their behavior should not be forced by party decrees or legislation.
ASKABOOMER does not demand behavioral change—it facilitates it.
Through exclusive online services for members, the “encore” following a traditional career path is personalized, safeguarded, and made practical for everyday life.
This transforms an abstract expectation from above (“Work longer!”) into a concrete, attractive offer from the ground up (“Here is how it works—on our own terms”).
Precisely this self-determined translation has been missing from all previous programs. Yet where empathy and affinity grow, momentum follows—and with it, real participation rates.
Behavioral change that is not forced, but enabled.
From theory to practice: for our team of doers, I am not looking for people who want a comfortable job, but for those who want this mission—with everything it entails: uncertainty, tough phases, but also the chance to build something truly meaningful.
Three marketing factors could provide us with tailwind along the way:
1. Our Benefit and Our Reason-Why
The platform’s core customer benefit is experience that fits. In our online experience assessment, relevant strengths are always illuminated from three angles—for those seeking support as well as for those offering it. The result is a significantly better match for both sides.
The better mix for more accurate matches
It is worth noting that Boomers today have a much clearer sense of what they are capable of—what exactly they can do, how they prefer to get work done, and where they most want to invest their energy.
2. Our Areas of Application for Experience
Sharing experience is one of the most direct and versatile ways to connect with society—and to stay connected. Those who contribute their knowledge, skills, and life experience can forge new relationships, keep learning themselves, and give something back. This creates personal, social, and economic benefits.
To achieve this, the platform is designed to become a reality as civil society infrastructure: a place where people find one another, pass on experience, and take action together. Especially for people with decades of professional and life experience, it opens up a whole range of new opportunities to remain impactful.
Six fields for sharing and passing on experience
Stay connected. Share experience. Become empowered together:
-
Pro – Profession and Execution: Share expertise, mentor others, and realize projects together.
-
Home – Family and Everyday Life: Pass on experience in caregiving, support, and everyday living.
-
Me – Personal Time and Growth: Discover interests, share hobbies, learn from one another, and shape new phases of life.
-
City – Neighborhood and Community: Meet locally, support each other, and help shape the local environment.
-
Purchase – Consumption and Daily Economics: Exchange buying and user experiences, and jointly procure, share, and repair items.
-
Emergency – Particularly Difficult Moments and Times: Make relevant experiential knowledge accessible, organize support, and find orientation together.
Thus, we will not focus solely on paid employment. The value of the platform is more than merely economic. It is also about civil society and community, about creating personal spaces of purpose and resonance.
3. Our Foundation for Innovation in Switzerland
ASKABOOMER is a Swiss research, development, and action initiative to which many have contributed foundational work.
This background gives us a strong identity. We intend to leverage it— along with the relevant networks—when pitching for market implementation:
-
Federal Level: Aging policy, labor market, social security, health policy, prevention
-
Cantons: Aging policy, education, labor market integration, healthcare
-
Municipalities: Local participation, volunteering, neighborhood networks, associations
-
Business Sector: Flexible work models, knowledge transfer, age diversity
-
Civil Society: Civic engagement, mentoring, intergenerational projects
-
Educational Institutions: Lifelong learning, transfer of experiential knowledge
-
Organizations: Such as Pro Senectute, senior citizens’ councils, volunteer agencies
-
Individuals Themselves: The readiness to reposition themselves
I am confident that, with the help of these three factors, we can deliver the decisive proof: that ASKABOOMER will not remain a utopia, but is feasible, economically viable, and market-relevant as a job service for a new generation of older adults.